Our Services
MOOlah Technologies delivers end-to-end electronic shelf label solutions—combining custom pricing execution, hands-on support, and strategic consulting to help retailers stay in control of their pricing.
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Electronic Shelf Label Solutions
We provide flexible electronic shelf label solutions through trusted technology partners, helping retailers select and deploy the right ESL system for their store format, scale, and pricing needs.
Custom Label Design & Pricing Configuration
MOOlah designs and configures custom e-tag templates that clearly communicate pricing, promotions, and unit values—tailored to each store’s strategy and optimized for clarity at the shelf.
Ongoing Support & Maintenance
We offer hands-on, real-time support to help our partners make the transition to the digital age. Our team will ensure you have visibility into your strategies and we are here for installation support and guidance through our software.
Our Vision
Founded by Dane Shields and Wesley Rolfe, MOOlah Technologies empowers retailers to take ownership of revenue strategy while simultaneously improving the customer experience.
With over a decade of combined experience in Revenue Management, CPG, and analytics, we understand the day to day challenges experienced by retail.
Based in Northwest Arkansas, we distribute Electronic Shelf Labels to our partners to enable effective pricing strategies, streamlined operations, and enhanced collaboration with suppliers.